In January 2025, Instagram introduced a significant update to its profile grid layout, transitioning from the traditional square (1:1) format (1080 x 1080 pixels) to a rectangular (4:5) orientation (1080 x 1350 pixels). This change aims to better showcase vertical content, which has become increasingly prevalent on the platform.
Understanding the Update
Previously, Instagram's profile grids displayed images in a square format, regardless of the original aspect ratio. With the new rectangular grid, vertical photos and videos are presented more authentically, reducing the need for cropping and allowing for a more comprehensive view of the content.
Implications for your Instagram account
Content Presentation: Vertical content now occupies more space in the profile grid, enhancing its visual impact. This is beneficial for businesses that utilise vertical imagery to showcase products or services.
Profile Look and Feel: Brands that have painstakingly curated their profiles using the square grid format may find that the new layout disrupts their established look. It's essential to review your profile and adjust as necessary to maintain a cohesive look.
Content Creation Strategy: With the emphasis shifting towards vertical formats, businesses should consider producing more content in vertical orientations (preferably 4:5 ratio, 1080 x 1350 pixels) to align with the new grid display. This ensures that key elements of your visuals are prominently displayed without unintended cropping.
Thumbnail Customization: Instagram is enhancing the ability to customise post thumbnails, allowing users better control over what the profile view shows. This feature is particularly useful for businesses aiming to maintain a specific visual narrative on their profiles.
Adapting To The Change. What should you do?
Audit Your Existing Content: Review your current profile grid to identify any posts that may appear misaligned or improperly cropped due to the new layout.
Plan Future Posts: Design upcoming content with the rectangular grid in mind. Ensure that important visual elements are centred and consider adding padding around designs to avoid unexpected cropping in previews.
Keep Up To Date : Instagram is continually evolving, so staying updated with the latest features and best practices will help your brand remain agile and effective on the platform.
If you need anymore info or help with your social media please contact steph@soundmarketingltd.co.uk.
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